Fino Premium Touch: The Complete Japanese Hair Care Routine for Dry, Damaged Hair

Fino Premium Touch is a Japanese hair treatment range built around Shiseido's advanced Beauty Serum Technology. Unlike ordinary hair products, each formula is designed to penetrate deep into the hair fiber — not just coat the surface — delivering intensive repair from root to tip for dry, damaged, frizzy, or chemically-treated hair.

Whether your hair is affected by UAE's heat and humidity, frequent heat styling, or coloring and perm treatments, this range offers a complete routine to restore softness, shine, and manageability.

The Complete Fino Routine

Step 1 — Shampoo:
Shiseido Fino Premium Touch Beauty Serum Shampoo 550ml
A moisturizing, repair-focused shampoo that gently cleanses while beginning the repair process for dry, damaged strands.

Step 2 — Conditioner:
Shiseido Fino Premium Touch Beauty Serum Conditioner 550ml
Apply after shampooing to deliver deep hydration and help protect hair from weather and UV exposure.

Step 3 — Weekly Treatment (Hair Mask):
Shiseido Fino Premium Touch Mask 230g
An intensive weekly treatment for severely dry, damaged, or over-processed hair. Leave on for a few minutes after shampooing for a deeper repair effect.

Step 4 — Daily Finish (Hair Oil):
Fino Premium Touch Hair Oil Serum 70ml
A lightweight, non-greasy oil for daily use — controls frizz and adds a salon-finish shine without weighing hair down.

Step 5 — Intensive Repair (Essence Oil):
Fino Premium Touch Essence Hair Oil 70ml
For extra-dry or frizzy hair needing more intensive care — seals cuticles and locks in moisture after washing or styling.

How to Build Your Routine

1. Wash with the Beauty Serum Shampoo, 2–3 times a week
2. Follow immediately with the Beauty Serum Conditioner
3. Once a week, swap conditioner for the Hair Mask for deeper repair
4. After towel-drying, apply a small amount of Hair Oil or Essence Oil to mid-lengths and ends
5. Style as usual — hair will feel smoother and more manageable over time

Results may vary depending on hair type and condition. For chemically treated or severely damaged hair, consult a hair care professional.